Percepção do nível de implementação do e-commerce em micro e pequenas empresas de Araçuaí-MG

Resumo

E-commerce or electronic commerce is a type of business related to transactions such as the purchase and sale of products or services over the Internet, whose consumer adherence has been increasing significantly. Micro and small Brazilian companies, in particular, can find in e-commerce a way to increase market share, expand their geographical reach, and reduce costs. Despite this, these ventures still do not use the full potential of e-commerce. This work aims to analyze the perception of the level of implementation of e-commerce in micro and small companies in the city of Araçuai/MG. As for its methodology, the study used a quantitative approach, based on the collection of data collected by the survey method, through a structured questionnaire applied to 36 managers of micro and small companies in the city of Araçuai/MG. The results show that these enterprises are still in the initial phase of implementing e-commerce, corroborating the notes of the theoretical framework, having implemented requirements that are considered simpler for using e-commerce. In addition, it was found that social media are the most used platforms in e-commerce for the companies surveyed, and the amount of sales directly in the physical store exceeds the amount of sales through e-commerce.