Startups innovation process from Sergipe
STARTUPS INNOVATION PROCESS FROM SERGIPE
Mots-clés :
Innovation process, Startups, Caju ValleyRésumé
Over the past few years, startups have become the center of attention in the business world, not only for the ideas and solutions produced, but also for the way they are managed, accelerated, and financed, arousing interest and curiosity to understand how it occurs the innovation process in these companies. In this context, the present study aimed to understand the innovation process in Sergipe's startups. Specifically, we sought to characterize the ideation stage, to verify the existence of a feasibility study and to identify prototyping, implementation, and learning actions as elements of the innovative process in Sergipe startups inserted in the Caju Valley movement. In methodological terms, the research is descriptive and quantitative, and uses as a strategy the survey from a questionnaire for data collection. In the data analysis, it was possible to understand the difficulties faced by Sergipe entrepreneurs, the sources of financing generally used by these organizations and describe each of the steps adopted in the innovation process of startups inserted in the Caju Valley movement.
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