A FIELD SURVEY ON THE INFLUENCE OF NEED AND OPPORTUNITY VARIABLES ON BUSINESS OPENNESS
Palavras-chave:
entrepreneurship, necessity , opportunityResumo
Many studies have shown that entrepreneurship is fundamental for the development of the economy. Before the very definition of entrepreneurship, there were practices that were vital to the human survival. This article focuses on the study quantitative and qualitative on micro and small companies of downtown of the city of Macapá – AP, analyze the influence of the variables “necessity” and “opportunity” for the appearance of new entrepreneurship. The results suggest that these two factors are important for the upbringing of new entrepreneurship, but the necessity has shown to be the most determining in face of other variables to the injection of people on the market of said region.
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